- Taken (2009)
- Hostage (2005)
- The Italian Job (2003)
We looked at the audience demographics for the films above, and the demographics are the following.
Taken:
Taken was directed Pierre Morel and produced by Luc Besson. Liam Neeson is the main character and is also the protagonist.
The films age rating is a 15, which is where the target age range begins. The film engaged 38% of 15-24 year olds, 37% was 25-34 year olds, 19% of the films audience was 35-44 and 45 year olds and over had 6% of the audience.
The films target gender audience is male, with the majority percentage of 54%. Females had 46% of the Taken audience. The gender split is very small, engaging a wide group of audiences.
Taken's target class of audience was:
AB: 21%
C1: 37%
C2: 21%
DE: 21%
From this, we can infer that Taken's target audience is 15-24 year old, males in the C1 bracket. The C1 bracket means that the target audience are highly skilled workers.
Hostage:
Hostage was directed by Florent Emilio Siri and produced by numerous people. Bruce Willis is the main character and is also the hero.
The films age rating is a 15, where the target age rating begins. Again, this age boundary of 15-24 is the majority percentage of 40%, the 25-34 age bracket had 32% of the audience, 11% of the audience was 35-44 year olds and 45 year olds and above had 17% of the audience.
The films target gender was male, with a majority percentage of 55%. The female audience had 45%. Again, the gender split is fairly minimal.
Hostage's target class of the audience was:
AB: 40%
C1: 40%
C2: 7%
DE: 13%
From this information, we can see that Hostage's target audience is again 15-24 year old males in the AB & C1 bracket. The AB bracket is the highest anyone can be in, highly skilled workers with degrees, in that area.
The Italian Job:
The Italian Job was directed by F. Gary Gray and produced by Donald De Line. Mark Wahlberg is the main character, and is also the protagonist.
The films age rating is a 12, so obviously that is where the target age group starts. 12-14 year olds only had 7% of the audience, whereas 15-24 year olds had 32% of it, 25-34 year olds had 24%, 35-44 had 16% and 45 or above had 21%. This films target age audience is more dispersed, however still complies with the other two films.
The target gender of the film is relatively narrowly split, with males taking 51% of the film and females having 49%.
The Italian jobs target class of audience was:
AB: 29%
C1: 34%
C2: 19%
DE: 18%
From this information, we can deduce that The Italian job's target audience is 15-24 year old males in the C1 bracket.
As we feel our film opening is relatively close in comparison with these films, we can mix up the demographics to come up with our personal film target audience.
Bearing in mind our BBFC film classification is certificate 15, we hope to engage a target audience of 15-24 year old males, in the C1 bracket. The reason for choosing this, is all of the above films, that are similar to ours, fall into those brackets for the target audience.
From this information, we can see that Hostage's target audience is again 15-24 year old males in the AB & C1 bracket. The AB bracket is the highest anyone can be in, highly skilled workers with degrees, in that area.
The Italian Job:
The Italian Job was directed by F. Gary Gray and produced by Donald De Line. Mark Wahlberg is the main character, and is also the protagonist.
The films age rating is a 12, so obviously that is where the target age group starts. 12-14 year olds only had 7% of the audience, whereas 15-24 year olds had 32% of it, 25-34 year olds had 24%, 35-44 had 16% and 45 or above had 21%. This films target age audience is more dispersed, however still complies with the other two films.
The target gender of the film is relatively narrowly split, with males taking 51% of the film and females having 49%.
The Italian jobs target class of audience was:
AB: 29%
C1: 34%
C2: 19%
DE: 18%
From this information, we can deduce that The Italian job's target audience is 15-24 year old males in the C1 bracket.
As we feel our film opening is relatively close in comparison with these films, we can mix up the demographics to come up with our personal film target audience.
Bearing in mind our BBFC film classification is certificate 15, we hope to engage a target audience of 15-24 year old males, in the C1 bracket. The reason for choosing this, is all of the above films, that are similar to ours, fall into those brackets for the target audience.
where did you get this information from?
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